ACE Productions


Shabana Azmi

in Girish Karnad's


Profile - Alyque Padamsee







Alyque Padamsee

Mr. Alyque Padamsee is above all an Ideas genius. He created Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle, the Liril girl in the waterfall, the Kamasutra couple, Hamara Bajaj, the TV Detective Karamchand, the Fair & Handsome brand etc etc etc. He also helped spring board the careers of Kabir Bedi, Shyam Benegal, Shiamak Davar, Sharon Prabhakar, Dalip Tahil, Alisha Chinoy etc. Recently he created the Idea of a Fatwa against Terrorism which was announced by the Grand Mufti of the Deoband Uloom. Furthermore for the Golden Jubilee of The Indian Institute Technology Bombay his Idea of starting an initiative to create 10 Great Ideas That Will Change The World In The Next 50 Years caused a great deal of excitement. He is also working on AIDS Prevention Idea with the Dept. of Bio- Technology.

Mr.Alyque Padamsee is CEO of AP Advertising Pvt. Ltd., the well-known Image and Communications Consultants, who have provided consultancy services to a number of national and multinational companies, as Creative Advisor.

For 14 years, Mr. Padamsee was the Chief Executive who built Lintas India to be one of the top agencies in the country .He went on to become the Regional Co-ordinator of Lintas South Asia .

Known as the Brand Father of Indian Advertising, Mr Padamsee has built over 100 Brands.

Mr.Padamsee is also the guru of the English Theatre in India and is famous for his Theatre productions like Evita ,Jesus Christ Superstar, Tuglaq ,Othello and his Tantric version of Macbeth. He was conferred the Lifetime Achievement Award for Theatre by the Sangeet Natak Akademi. Currently he is directing “Unspoken Dialogues”

Internationally, Mr.Padamsee is well -known for his portrayal of Mr .Mohammad Ali Jinnah in Sir Richard Attenborough’s “Gandhi”. He is also the only Indian to be voted into the International Clio Hall of Fame ,the Oscars of World Advertising.

He works as a Social Activist for the Citizens for Justice & Peace, the Citizens Action Group, and he is on the Advisory Council of the Indian Institute of Technology (IIT Bombay).

The President of India conferred on him the Padmashree Award .The Advertising Club of Bombay named him “Advertising Man of the Century”.

Earlier he worked as Communications Advisor to Mr.Chandrababu Naidu the former Chief Minister of Andhra Pradesh State.

Recently he was appointed to the Prime Minister’s AIDS Task Force (Earlier served as Advisor to Prime Minister Rajiv Gandhi on Commerical Television).

His best seller book on Advertising entitled” A Double Life” is prescribed in Business Schools.

Mr. Alyque Padamsee has been a Communications Expert for over four decades. He is the Chairman of the London Institute of Corporate Training at which he conducts courses on Leadership Training and Ideation for Institutions like Tata Steel, Infosys, Reliance Industries, Harvard Business School , Goldman Sach , Deloitte and over a dozen other renowned corporations.

Mr. Alyque Padamsee is the pioneer of Experiential Marketing in India.


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